Sometimes the success of a consumer intervention will create “blowback,” and allow the industry to not only win but also demand other concessions. |
An excellent recent example of regulatory blowback came with the creation of the federal Do-Not-Call Registry. In creating the registry, the Federal Communications Commission also tried to tighten regulations on “junk faxes,” unsolicited commercial fax messages. The FCC ruled that “junk fax” senders had to document that they had consent from recipients of their messages. The junk faxers organized into a huge coalition (the deceptively-named “Fax Ban Coalition”), lobbied Congress, reversed the FCC’s rule and actually make it easier to send junk faxes by having deceptively-named “Junk Fax Protection Act” passed.
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