|You should all be familiar with this tactic–poisoning the well. You know the trick: provide derogatory information about your opponent to undermine her arguments.|
And here’s a great example: In defending Channel One, Jack Abramoff’s lobbyist Dennis Stephens proposed that Peter Ferrara pen an oped that “hammered the ‘anti-technology’ crowd:” “When I talked with Peter this morning, he was planning to draft a press release hammering the “anti technology” crowd per Jeff B’s request and will also be distributing Grovers nice piece on Channel One. A nice balance, a positive piece on the good guys and a hit piece on the bad guys. Sound good?”
Find this and other illuminating documents on Jack Abramoff here: Senate Finance Committee Minority Report on Jack Abramoff (PDF) (2005).