I know that my earlier post on Gen Y kids was a bit bogus. There are huge generalizations and no real data in the argument. But I’m going to stir the pot more by posting portions of an earlier column by Jeffrey Zaslow on Generation Y that has a bit more anecdote and information about how the business community is dealing with younger workers:
…as this greatest generation grows up, the culture of praise is reaching deeply into the adult world. Bosses, professors and mates are feeling the need to lavish praise on young adults, particularly twentysomethings, or else see them wither under an unfamiliar compliment deficit.
Employers are dishing out kudos to workers for little more than showing up. Corporations including Lands’ End and Bank of America are hiring consultants to teach managers how to compliment employees using email, prize packages and public displays of appreciation. The 1,000-employee Scooter Store Inc., a power-wheelchair and scooter firm in New Braunfels, Texas, has a staff “celebrations assistant” whose job it is to throw confetti — 25 pounds a week — at employees. She also passes out 100 to 500 celebratory helium balloons a week. The Container Store Inc. estimates that one of its 4,000 employees receives praise every 20 seconds, through such efforts as its “Celebration Voice Mailboxes.”
America’s praise fixation has economic, labor and social ramifications. Adults who were overpraised as children are apt to be narcissistic at work and in personal relationships, says Jean Twenge, a psychology professor at San Diego State University. Narcissists aren’t good at basking in other people’s glory, which makes for problematic marriages and work relationships, she says.
Her research suggests that young adults today are more self-centered than previous generations. For a multiuniversity study released this year, 16,475 college students took the standardized narcissistic personality inventory, responding to such statements as “I think I am a special person.” Students’ scores have risen steadily since the test was first offered in 1982. The average college student in 2006 was 30% more narcissistic than the average student in 1982.
I’d love to post this entire article; it’s worth a read. There are specific examples of company policies to improve intergenerational communication. But let’s leave it at this:
In the end, ego-stroking may feel good, but it doesn’t lead to happiness, says Prof. Twenge, the narcissism researcher, who has written a book titled “Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled — and More Miserable than Ever Before.” She would like to declare a moratorium on “meaningless, baseless praise,” which often starts in nursery school. She is unimpressed with self-esteem preschool ditties, such as the one set to the tune of “Frere Jacques”: “I am special/ I am special/ Look at me… “