Popular Woo Mongers Bankrupt…in Berkeley!

The San Francisco Chronicle reports that Elephant Pharmacy, a “holistic” drug store has closed and will file for bankruptcy. Why should you care? Elephant was an upscale store based in the Bay Area, the epicenter for wooishness. If this type of business fails here, how well will woo do elsewhere?

There’s something to be said for the idea that perhaps people know that woo doesn’t work, and maybe they cut back when the economy goes bad. Could the popularity of alternative medicine be a reflection of economic exuberance? Will individuals act more rationally when they have less money to spend?

The comments on the Chronicle site are fun to read. Gives you an idea of the atmosphere here on alternative medicines.